I read an interesting article earlier this week from Michele Simon, author of Appetite for Profit. It reviews her points against deceptive marketing practices by the world’s largest food corporation, PepsiCo.
Ms Simon asserts PepsiCo, and by association other Big Food corporations, cannot be trusted to “do the right thing” when promoting their products.
I agree and would add: Well, duh.
Pepsico is in business to make money. As much as it can. Its purpose goes no deeper. And, if Pepsico and other Big Food companies detect a backlash against their unhealthy products, then it’s good business to make them appear good for you.
Welcome to American-style capitalism. It’s what has made us a rich country. It also, frankly, is the cause of most of our problems. So be it.
I don’t begrudge Big Food trying to make a healthy profit. Even if some of their marketing tactics may be a bit suspect. It’s our responsibility to be savvy consumers.
That’s the bargain. Corporations can push their wares in any way possible. We have to decifer the bullshit.
And, as a rule of thumb, nearly every message from Big Food is bullshit.
So educate yourself. And stay with me as next week as I launch a series entitled “Big Food BS”. Hopefully this humble blog will make you a more educated consumer. PepsiCo’s tricks be damned.